Clear pricing. Useful tools. No long-term contracts.
Email marketing that works for your business — and your budget.
RogalMail gives you practical tools, clear sending allowances and room to grow.
How it works
Three steps. No fuss.
1
Bring your people
Organize contacts who have agreed to receive your emails.
2
Write an email
Share a shop update, a new product, a special offer, or an announcement.
3
Keep the connection
Send campaigns and set up the simple flows your audience needs.
Everything in one place
The full toolkit. Not the full-price bill.
Choose the tools and sending allowance that fit your business. Plan features and optional send blocks are listed clearly on our pricing page.
A drag-and-drop editor, A/B tests, and automatic resends to people who didn't open.
- ✓ A/B test a subject line, a from name, or the whole email — the winner sends itself
- ✓ Auto-resend to non-openers with a fresh subject line
- ✓ RSS campaigns that turn your latest posts into email on schedule
More about campaigns →
Welcome, abandoned cart, browse, back-in-stock, and win-back flows that sell while you sleep.
- ✓ Triggers from signups, tags, segments, and store events
- ✓ Splits and goals stop a flow the moment it has done its job
- ✓ Edit a live flow without taking it offline
More about automations →
TriggerCart abandoned
Email"You left something behind"
SplitPurchased? Stop the flow.
Target by behaviour, purchase history, and engagement — so every send lands with the right people.
- ✓ Segments from engagement, purchase history, and total spend
- ✓ Target who did not open or click, not just who did
- ✓ Include and exclude in one pick — exclusions always win
More about segmentation →
Repeat buyers
Spent $200+
Clicked, no order
Embedded and hosted forms, popups, and spin-to-win — each one reporting its own conversion rate.
- ✓ Popups, multi-step forms, and spin-to-win
- ✓ Views and conversion rate reported on every form
- ✓ Hosted and embedded forms with double opt-in
More about forms →
Email address
First name
Join the list
Standalone pages on your own domain, A/B tested. One of the things the big names don't offer at all.
- ✓ Publish on your own domain
- ✓ A/B test two full versions, with per-variant stats
- ✓ Signup forms built into the page feed your list directly
More about landing pages →
Revenue on every campaign and a full history on every contact — insights included, not upsold.
- ✓ Revenue and orders on every campaign report
- ✓ A full history on every contact, in one timeline
- ✓ Machine opens filtered out of your numbers
More about reports →
WooCommerce syncs your products, carts, and orders, and drops products straight into emails.
- ✓ Products — variants included — drop into emails as blocks
- ✓ Cart, checkout, and purchase events drive your flows
- ✓ One store on Starter; multiple stores on Pro
More about ecommerce →
Send from your own domain with one DNS record, a reputation-building warm-up, and automatic suppression.
- ✓ Send from your own domain after a single DNS record
- ✓ Bounces and complaints suppress automatically
- ✓ A warm-up ramp that grows as your reputation proves itself
More about deliverability →
rogal._domainkeyTXT
Sending domain✓ Verified
Warm-up
Explore all features →
Email campaigns
From idea to inbox, in minutes
Start from a template or a blank canvas and build in the email itself — click a block, type, done. Your shop's products drop in as ready-made blocks, and every design is saved, autosaved, and mobile-ready.
- Block editor with text, images, galleries, buttons, products, polls, and social links
- A/B test a subject line, a from name, or the whole email — the winner sends itself
- Auto-resend to non-openers with a fresh subject line
- Preview as a real contact and send yourself a test before anyone else sees it
More about campaigns →
Campaign editor
TextImageProductButtonPollGallery
TriggerCart abandoned
Wait2 hours
Email"You left something behind"
SplitPurchased? Stop. Not yet? One more nudge.
Automations
Set it up once. It sells while you sleep.
Flows for the moments that make money: a warm welcome, the cart someone almost bought, the product that's back in stock, the customer who's drifting away. Triggers fire from signups, tags, segments, and store events — with delays, splits, and goals built in.
Welcome seriesAbandoned cartBrowse abandonmentBack in stockPost-purchaseBirthdayWin-back
More about automations →
Integrations
Your tools, connected
RogalMail in numbers
Your list grows. Your bill doesn't.
We charge for sends, not for contacts. Every figure that decides what you pay is stated up front — the plan price is the price, this month and every month.
See the plans
US$0
on the Free plan — to start, for as long as you need
The Free plan carries 1,000 contacts and 3,000 sends a month — a real starting point, not a trial clock.
25,000
sends included every month on Starter
A flat US$10/month, with the allowance stated before you sign up — not discovered on an invoice. Unlimited contacts, and extra 10,000-send blocks are US$5 each.
200,000
sends included every month on Pro
A flat US$35/month with the full toolkit included — the plan most growing stores land on. Unlimited contacts, and extra 10,000-send blocks are US$3 each.
Up to 20% less
per send on the biggest send blocks
On paid plans, the biggest send blocks cost less per send: 10% less at 50,000 sends, 20% less at 100,000. Add them only when you need them.
Fair pricing, clearly explained
Know what you're paying for.
Your plan includes a stated number of sends. Need more? Choose additional blocks and see their recurring cost before adding them. Paid plans include unlimited contacts. Compare plans at your sending volume.
Other platforms charge for every contact, every month, even the ones you never email. That is how they can offer unlimited sends. We charge for sends instead, so your list grows without your bill growing with it.
Switching
Moving here is the easy part
1
Bring your list
Import contacts from a file. Import your suppression list separately before sending, so existing opt-outs remain protected.
2
Rebuild your flows
On Pro, we review your existing flows together and rebuild the supported automations you need.
3
Send as yourself
Verify your sending domain with the required DNS records, then follow a gradual sending plan.
See how a move works
Our Best-Price Promise
"If another RogalMail plan would save you money, we'll tell you. No hidden pricing, no games. Just the best value for your business."
Migration
Our assisted migration service helps you review and rebuild supported automations.
See how a move works
Founding Members
This Company Is New. We Aren't.
Founding Members lock in preferential pricing and help shape what RogalMail becomes.
See the Founding Members program
Simple pricing
Start free. Choose your next step.
The Free plan covers getting started. Pro costs US$35/month or US$350/year, and Starter is US$10/month when you are still growing. Your send allowance and any extra blocks determine your sending cost.
See the plansSending more than 200,000 emails a month? Add 10,000-send blocks to your plan — US$3 each a month on Pro, US$5 on Starter — and scale as you grow.
Questions we hear a lot
Will US$35/month go up later?
It is US$35/month today. If our sending costs ever force a change, we will tell you before your renewal. Never mid-cycle, never as a surprise.
Who is RogalMail for?
Any business or individual with an email list — online stores, local shops, services, creators, anyone who sends email to people who asked to hear from them.
Can I import any email list?
Only contacts who gave valid, provable permission. Purchased and scraped lists are not allowed.
Can I move from another platform?
Yes. Import opted-in contacts and import your unsubscribe list through the suppression tools before sending. Our assisted migration service helps you review and rebuild supported automations. See how a move works.
What happens if I need more sends?
Pro accounts can add 10,000-send blocks for US$3 each a month (Starter: US$5 each). Blocks renew monthly until you cancel their renewal — cancelled blocks stay usable until the period ends.
Do you charge for the size of my list?
On Starter and Pro, contacts are unlimited and the price is the price. On Free your plan sets a contact limit — but the price inside your plan never climbs because your list grew.
Ready to keep in touch?
Start with the Free plan. Grow when it makes sense.
Get startedSee available integrations and the migration help included on Pro before you sign up.
Month to month. No long-term contracts.
Choose monthly billing and cancel anytime from Settings → Billing in your account. No calls. No runaround. We'd rather earn your business every month than make you fight to leave.
Cancellation stops renewal at the end of your paid period. It does not delete your account or customer data. Optional annual plans are billed for a year; cancel early and the months you've used are charged at the monthly rate, with the rest refunded. Send blocks have separate renewal controls. See subscription terms for details.